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About Us is the best source for all things Alabama.  Our selection of Alabama merchandise is second to none. We take care to make sure we have products for the entire family.

Many items are exclusive at Crimson houndstooth. We take pride in our service and work hard to ensure that our service, selection and speed of shipping will not be surpassed. We are so certain that your experience will be good, we offer a 30 day return policy. You will not be disappointed, we guarantee it!

We have been in business for over 50 years selling officially licensed University of Alabama merchandise. Nike, Adidas, Russell, Antigua, Columbia, Cutter & Buck, Pressbox, Genuine Stuff, and New World Graphics are just a few of the brands that we specialize in.